Smarter Customer Loyalty | More Info

At The Loyalty Experts we understand that there is more to encouraging customer loyalty than good software. We're ready to help you create a customer loyalty strategy based around:

1. attracting new customers on a regular basis
2. customer experience in-store
3. in-store promotion
4. brand message
5. email, SMS, postal and social media
6. loyalty points & gift cards
7. targetted coupons and other loyalty rewards
8. invaluable insight into your customers

We can manage as little or as much of your strategy as you would like and will work with you to find a level of service and technology to meet your needs and budget.

Loyalty is a two way street, so give your customers a reason to be loyal to your brand. The simplest way is to give your customers points based upon their spend. These points must have clear and achievable value to the customer. The most common ways to use these points are:

1. allow points redemption at the till for fixed pence-per-point discounts
2. redeem points at the till for offers e.g. a free haircut for 100 points
3. offer coupons at the till when customers reach pre-defined points values
4. send out coupons when customers reach pre-defined points values

The most effective way to award your customers points is using a loyalty card or key fob that is scanned at the till. The loyalty card branding helps your brand stay top-of-mind and creates a mental link between loyalty rewards and your store. Loyalty card technology is quick and easy to use at the till and you may not need any hardware at all!

Once your loyalty scheme has been in operation for a month, our smart analytics will go to work and bring detailed insight into your customers. After taking you through one-off questions about your business, our Insight Pro technology will score your customers' loyalty based on a wide range of behavioural aspects, putting them into easy to understand categories.

Campaigns are then setup to automatically detect customers who need extra attention and take steps to increase their loyalty by sending highly-measurable coupons which will give you lots of feedback on how your campaign approach and offers are working.

Use Insight Pro to quickly identify themes in your customers' behaviour, for example discover that your highest spending customers are over the age of 50 then use this information to tailor your future customer acquisition advertising.

Insight Pro will also give you lots of helpful information such as 'suspect lost loyalty cards' and as your loyalty scheme matures, make campaign and offer recommendations based upon yours and similar business performances in the past.

With all our loyalty schemes, all of your customer information is in one easy to reach place. You can run regular or one-off campaigns to all or subsets of your customers. For example:

1. send a monthly newsletter to re-inforce your brand, offer promotions and announce new developments in your offering.
2. send a one-off promotion text message if trade is particularly slow one day.

As with all campaigns sent through our loyalty system, views of your material and responses are fully trackable and the outcome is scored for easy comparison.

Design your campaigns to run every week, based on customer behaviours at that time. You can even ask the system to intelligently ignore customers who have been contacted too recently! With automation, you can be sure that your campaigns are going out at the most important times and all you have to do is check periodically whether your campaigns are producing the results you expect and tailor them accordingly.

We can help manage your campaigns for you if you wish, constantly tweaking campaigns and customer filters, ensuring your marketing is optimal. All you need to do is ensure the customer experience is the best possible!

Campaign and coupon reporting gives you quick overviews of performance in terms of sales revenue, customer number and average spend among others. Insight Pro will also make recommendations for alternative methods of contact where communication failed with particular customers or they didn't react to the campaign.

Often requiring little or no hardware at your point of sale, our loyalty schemes require low up-front investments. Our schemes grow with your business, expanding to multiple sites, integrating with your EPoS tills, your websites and online shops. Because The Loyalty Experts develops its systems entirely in-house, we can easily tailor our platform to your requirements, however demanding!